BooHoo.com has announced an extension of its contract with e-commerce firm Venda, as it prepares to expand in to new markets in 2014
The fast fashion e-tailer is hoping to raise its international profile in a bid to consolidate its impressive UK sales growth of over 132% in the year to February 28th. Its current international market coverage includes the US, Canada and Australia and it aims to reach over 100 countries in the future.
Carol Kane, joint CEO of BooHoo.com said “International expansion is an important element of our growth strategy. In the last year, our active customer base has doubled to over two million, with many of our new customers coming from international markets.“
