Fashion website Boohoo.com has announced the launch of a German language website, its third foreign language site following the launch of the French site in October 2013 and the Spanish site in May 2014. The launch will be supported by a marketing campaign in Germany.
In addition to the new site, boohoo.com has also recently added three further currencies; Swedish Krona, Danish Krone and Norwegian Krone. This adds to the existing six currencies already available: Euros, US Dollars, Australian Dollars, Canadian Dollars, New Zealand Dollars and Pounds Sterling.
For the year ended February 28th 2014, international sales accounted for 35% of the group’s total sales.