Browns has announced that it will be leaving its iconic London flagship in South Molton Street, and moving in to a store around the corner in Brook Street.
The move will take place in the summer of 2020, which will also be the company’s 50th anniversary.
Holli Rogers, CEO of Browns and CFO (chief fashion officer) of Farfetch, said: “It really is telling that we found this incredible location to be our new home as we also look to celebrate our 50th anniversary. It was important that we stayed in the heart of Mayfair bringing our clients on this exciting journey, whilst honouring the path we’ve been on and looking to the future of Browns as a pioneer of luxury multi-brand retail with a technology viewpoint.”
