Burberry is the first global brand to launch a channel on Apple Music.
The channel will be in the ‘Curators’ section of the Apple Music service and will platform Burberry’s collaborations with emerging British music artists and will include performances, songs and films as well as regular playlists.
Under the leadership of Christopher Bailey, Burberry’s chief creative and chief executive officer, Burberry has championed British music which has featured in their runway shows, events and campaigns. Artists who have collaborated with the brand include George Ezra, Tom Odell, Keane and James Bay.
Christopher Bailey said, “There are so many extraordinary British artists and it is a privilege to have the opportunity to work with them and showcase their incredible talent. Music has always been intrinsic to what we do and I am excited about our partnership with Apple on this amazing platform which will enable us to take what we do now with Burberry Acoustic and share it with an even bigger audience.”
Burberry will lift-off on Apple Music with a series of exclusive videos from upcoming artists including Lilla Vargen, Georgie and Rhodes alongside a performance from established British singer-songwriter, Alison Moyet, to be filmed at the Burberry Womenswear show on 21 September in London.
