This summer, Carnaby Street will be welcoming beauty brand Urban Decay, which will be opening its European flagship store, as well as G.H. Bass.
Urban Decay will be based at number 44 with 1,000 sq ft of space on a prominent corner and will provide Carnaby Street-exclusive items as well as exclusive product launches. The store will also have photoshoots and social space for blogger events.

G.H. Bass, the footwear brand will be in the Carnaby Street district at 35 Beak Street and will be launching its first global store. The store will cover 600 sq ft selling accessories and footwear including the brand’s famous Weejuns penny loafers.

Group retail strategy and leasing executive at Shaftsbury, Samantha Bain-Mollison, commented: “It is great to welcome the two brands to the West End – G.H. Bass and Urban Decay, both iconic brands in their own right and complement the fashion forward direction of the Carnaby Street destination.”

Other brands within the Carnaby Street district include Size?, MAC, True Religion, The Kooples and Traditional Weatherwear and Scalpers.