Five carpet retailers have agreed to change their pricing practices following an investigation by the Office of Fair Trading (OFT). The Carpetright, Furniture Village, Dreams, Harveys and Bensons for Beds chains were found to use some promotional offers which were not genuine. This included advertising some normal retail prices as special offers, according to the OFT.
The firms confirmed a commitment to use genuine prices, but did not admit liability.
"Retailers advertise bargains and discounts by referring to a previous or future higher price," said Gaucho Rasmussen, OFT goods and consumer group director.
"It's a powerful marketing tool which, when used properly, provides a helpful and easy way to demonstrate to shoppers the value of discounts and savings.
"We are therefore pleased that these retailers have confirmed their commitment to using genuine prices."