After the launch of the River Island’s childrenswear range Mini in 2014, the fashion retailer has seen its profits increase by 70%.
Figures show that since River Island dipped its toes into the £4.6 billion kidswear market, its profits have increased to £149.1 million in comparison to £88 million last year.
River Island has invested massively with the opening of flagship stores across the UK and abroad as well as in its IT system where figures show a 48% rise in mobile traffic and a 32% rise in click and collect sales.
Ben Lewis, CEO, said: “We don’t have a target age demographic but we are focused on those who are young in attitude”, adding “We believe in paying our employees a fair wage. It’s not that different to the other cost pressures retailers face. It’s not a dramatic thing, it’s coming and we will plan for it.”
