According to Waitrose, shoppers have begun Christmas preparations earlier than they did in 2012 as online delivery slots for the grocery’s busiest days will all be filled this week.
Despite increasing its capacity by 60% in the run-up to Christmas, Waitrose delivery windows on December 23rd are already almost gone. Retail director Rob Collins said: “We can see that forward planning reflected in what people are searching for when they visit Waitrose.com.”
With more than a month to go until Christmas, turkeys and seasonal meats were up 15% year on year in the week to November 9.
