The Co-operative Group launched its Christmas campaign in a bid to remind consumers about the convenience of where their stores are located.

The TV advert which has been set as a winter wonderland in a Cheshire town, aims to celebrate the “special moments” for customers in the Christmas season.

The Co-operative Food consumer director Andrew Mann said: “Our upbeat campaign highlights how The Co-operative can cater for all the special moments that make Christmas complete.”

“With a store in every UK postal area, we are literally “just around the corner”, and our convenient locations mean we really can take the stress out of Christmas shopping. We are close by with a fabulous range of delicious, great value Christmas food and party products, so our customers can spend more quality time with their families.”