DFS has announced a 7% increase in sales over the past year, as well as plans for further expansion in the Netherlands.
In 2010, the sofa and soft furnishings giant was acquired by Advent, a private equity firm and has performed well ever since. In March this year, Advent put DFS on the stock market, with a valuation of around £543 million.
The company’s investment in a more “engaging" website payed off when online sales reached 10.9% in their first half.
DFS opened its first store outside the UK and Ireland near Amsterdam at the end of 2014. Now they are preparing to open a further two stores in the Netherlands after positive feedback from customers.
“DFS's arrival in the country has generated very positive customer feedback, particularly in terms of range breadth, interest-free credit availability and customer service proposition, all of which are reflected in an encouraging trading performance,” the company said in a statement.
In addition, the furniture specialists said that their acquisitions of Sofa Workshop and Dwell had contributed to sales growth by around 1%.
In other news, it has also been announced that the retailer’s chief operating officer Jon Massey will retire from his role in autumn, after 27 years at DFS.
