Dixons will be trialling electronic shelf labels in its stores for the first time ever as it continues in its multi-channel strategy.
The Pricer labels, which will be trialled across 10 categories at Dixon’s Aylesbury store, will make prices on products easier to be changed by staff rather than having to change price labels manually.
Simon Swanborough, Project Manager at Dixons Retail, commented: “We’re excited to be trialling ESLs in our Aylesbury store. We hope this new generation of shelf edge labels will drive even greater customer confidence in our pricing, as well as provide further information at the point of purchase to help customers make informed choices.
“As the new technology is used more widely, we hope to see customers interacting with these through their smartphones and QR codes, or by using social media to ‘like’ particular products.”
