The skateboard-inspired clothing and footwear brand Element will be opening its first standalone store in the UK in December.
The brand has taken a 2,816 sq ft store at London's Seven Dials, Shorts Gardens and will be trading over three floors.
Julien Duval, Element brand manager, said: “We are stoked to have the opportunity to showcase what the Element brand stands for to the British market. Seven Dials stood out for us due to its global village feel, full of international brands and specialty retailers that resonate with our customers.”
Samantha Bain-Mollison, head of group retail strategy and letting at Shaftesbury, added: “Element is a very exciting addition to Seven Dials’ array of international brands, and is consistent with our strategy of securing the very best mix of cosmopolitan fashion, lifestyle and design icons.”
