Eve Sleep has appointed Masood Choudhry as a non-executive director with immediate effect. He will also join the company’s audit committee as chairman.
In a statement, Eve said Choudry will bring a wealth of supply chain expertise to the business. For the last four years, he has been working as vice president of logistics at online fashion retailer Zalando.
Cheryl Calverley, chief executive of Eve Sleep, said: “Masood has been at the forefront of the transition to ecommerce for over a decade with many of Europe’s largest and most prestigious online retailers. His expertise and insights will be invaluable as we transition from focusing on restructuring to driving balanced and sustainable growth, initially across our three existing markets.
“With an increasingly strong executive and non-executive board, an award winning and growing product range and a healthy balance sheet, eve is well placed to seize the yet untapped opportunity to build a meaningful sleep wellness brand.”
Last month, Eve Sleep reported that its revenue increased by 6% to £25.2 million in the year to 31 December. The retailer also cut its EBITDA losses to £2 million from £10.7 million in the previous year.