Former Marketing Director at Tesco Ian Crook has joined DIY retailer and building supply merchant Wickes.

Mr Crook said: “I am excited to have joined Wickes and to be spearheading the marketing strategy for a forward-thinking, dynamic organisation… and I look forward to differentiating our brand and our customer strategy as the marketplace continues to evolve.”

Simon King, Wickes’ managing director, said: “Ian brings to Wickes more than 20 years high-level marketing experience, and we are confident that under his leadership, Wickes will thrive as a truly multichannel retailer and trade supplier.

“Putting customers at the centre of all we do has long been the focus here at Wickes, and with Ian’s appointment, the development of a sector-leading online and multichannel strategy, which further exceeds customer expectations, is now within our sights.”