Toys “R” Us has announced that it is hosting an exclusive store browsing event for World Autism Awareness Week for families that are affected by autism.
The event will be held on Sunday 29 March where families can look around the stores’ toys and games in a much quieter and calming environment which will include no tannoy announcements or loud music, and less fluorescent lighting.
Marketing and e-commerce director of Toys “R” Us, Mike Coogan commented: “We understand that bright lights, tall racks, strange smells, noises and unknown people can sometimes be daunting for children affected by autism, but an event like this allows lots of children and their families to visit our store together and enjoy the facilities and content of the store; the same as other children can do without concerns.
“All our staff have been briefed and guided by information from the National Autistic Society over the past few weeks and are keen to welcome families into stores to enjoy the overall browsing experience. They will have the opportunity to discover new toys suited to their needs and try them out. We will also have product advisors on hand to offer advice on toys and electronics, all in a subdued store environment at their leisure.”
