A consortium of investors including former footballer and Celebrity Masterchef finalist Danny Mills has bought 34 stores of the West Cornwall Pasty Company after it collapsed into administration last week.

The deal is expected to save over 200 jobs at outlets throughout the UK, including many mainline railway stations as well as at the group’s manufacturing plant in Cornwall.

The consortium also includes Tim Whitworth, founder of the Republic fashion chain. Chris Cormack, investment director at Enact, who will join West Cornwall Pasty Company’s board, said:  “This deal marks an exciting new chapter for West Cornwall Pasty Company,” said Mr Cormack.
“The business has struggled to cope with the effects of the pasty tax and a number of underperforming outlets.

“Fundamentally, West Cornwall Pasty Company is a market leading brand, loved by millions of customers and we are delighted this transaction takes the brand and business forward whilst preserving more than 200 jobs.”