Launching its flagship store in Regent Street this autumn, British fragrance company Jo Malone will be supplying exclusive services, products and consumer events.
Regent Street is just one of many new stores to open as the company plan new boutiques in places such as Bluewater, St Pancras, Cheltenham and St Andrews, taking their stores number to 57.
Global general manager of Jo Malone, Jean-Guillaume Trottier said: “The opening of our inaugural Global Premier Boutique is an important moment in the brand’s long term vision and naturally our first will put down roots in our home city of London.
“Our new boutique on Regent St will be a global brand destination offering unique services, events and limited edition customisation as well as the return of some of our most loved scents housed in an exclusive fragrance library.”
Products such as bath and body care, candles and Jo Malone scents will be sold in store.
