French Connection has launched a new flagship store in London’s Mayfair shopping district.

The store is located on Duke Street, which is very close to Bond Street station.

Based in a 4,000 square feet, two level unit, it will offer a mix of clothing and accessories for both men and women.  There will also be some exclusive items designed especially for the store.

There store will also feature a photography studio where an in-house team will shoot digital and influencer content.

Stephen Marks, founder, chief executive and chairman of French Connection, said: “We are extremely pleased to be opening a new store in a retail location better suited to French Connection’s premium high street aesthetic. French Connection Studios Duke Street is a great space, perfect for creating a fresh look and brand experience for our consumers.”