Furniture Village has launched a new 3D virtual showroom called Virtual Village. The showroom aims to offer shoppers a fully immersive shopping experience where they are invited to browse accompanied by expert advice, which comes live from the shop floor via phone, LiveChat or video call.

Customers can ‘walk’ around the store to browse products and zoom in for a closer look. Every product is shoppable with all details, options, lead times and prices. There is also a shortlist option.

Peter Harrison, Furniture Village founder and chief executive, said: “Our 54 stores may be closed but our Virtual Village is well and truly open for business. We’re the first independent furniture retailer to embrace experiential retail at scale and I’m delighted by how seamless it is.

“Virtual Village brings the discovery and excitement of in-store shopping to the digital environment. It’s great to be on the front foot with new technologies that genuinely engage customers and help with the decision-making process.”

Charlie Harrison, Furniture Village commercial director, added: “It’s with real agility that we’ve brought Virtual Village to life. It’s wonderful to see our business thinking and behaving in such a multi-channel way. I’m particularly proud of how quickly our retail teams have pivoted to online – jumping on to LiveChats, hosting video appointments and really embracing an online-first mindset.”