The supermarket retailer Asda has launched a line of plus sized clothing in a bid to become one of the cheapest plus sized ranges on the high street.
The collection consists of 35 pieces. The new collection can allow customers to easily purchase a whole new outfit for less than £50.
Not wanting their shoppers to compromise on style and keeping the silhouette in mind, George at Asda have created flattering female clothing that is easy to wear for many occasions. The collection will include colours, motifs and a range of patterns.
With plus size fashion becoming increasingly main stream and with customers complaining that they struggled to find fashionable and affordable clothes in larger sizes, Asda offered shoppers cheaper alternative to their competitors Evans and Asos Curve with their clothing being a fraction of the price.
