Goat announced on Monday that it has launched in China. This comes as part of the LA-based sneaker selling platforms global expansion.
China is already the platforms biggest international market, and will now have access to a localised Goat app and a WeChat Mini Program, which have both been tailored to the local retail ecosystem.
The app will be launched with a three-day event showcasing some of the platforms rarest shoes.
“The sneaker community has grown tremendously in China, especially with the rise of basketball and hip hop culture. So it's no surprise the demand for sneakers has grown as well," said Goat Group co-founder and CEO Eddy Lu in a release. "We know that there is a huge need to ensure authentic sneakers in the global sneaker industry, and we believe China is the perfect market to begin our global expansion.”
