Goat to open its first ever store this autumn

The luxury fashion brand Goat will be opening its first ever store in London's Conduit Street in autumn.

Goat whose celebrity fans include the likes of Gwyneth Paltrow, Victoria Beckham and Kiera Knightly was founded over ten years ago as a cashmere brand. Since then Goat has developed into a full ready-to-wear collection that includes its signature knits as well as separates, dresses and outerwear.

The design of the store will be led by Goat founder and creative director Jane Lewis who will work alongside retail design specialists, Found Associates, to create a space that echoes the brand’s philosophy of “clean lines and quite luxury”.

Lewis said: “Conduit Street felt instinctively right. A vital link between Regent Street and Bond Street and home to established and well respected brands who have chosen to open flagship stores there. The Crown Estate has invested heavily in the rejuvenation of this area and we are excited to be a part of that vision. It's a great opportunity for Goat; being in the very heart of central London will quite literally ‘put us on the map’.”