It has been announced today (25 August) that Grand Central shopping centre in Birmingham will be the first physical home of online menswear brand Steel & Jelly when it opens on September 24th.

The menswear brand, which offers products such as premium accessories, formal tailoring and soft casuals was founded in 2004.

Commenting, a spokesperson from Steel & Jelly said: “This major new transport and retail hub in the heart of the region is the perfect location to meet the growing demand for, and increasing interest in the brand. As well as welcoming those local to the region, we’ll be able to reach new customers from all over the country who will be travelling through the new station.”

Adding a comment, a spokesperson from the shopping centre said: “Steel & Jelly are a great addition to Grand Central, an independent Birmingham business offering a stylish menswear collection - a brand which sits nicely alongside the other premium shops, restaurants and cafes.”