Greggs are set to launch a vegan sausage roll this week.
The company currently sell around 1.5 million pork sausage rolls per week, have said that the vegan version will mirror some of the classics famous qualities. It will feature 96 layers of puff pastry made with vegetable oil and a bespoke Quorn filling.
“Like many food retailers we have seen increasing demand for vegetarian and vegan products,” said Roger Whiteside, the chief executive of Greggs. “We have been trying to develop a vegan version of our famous sausage roll for some time now. It has not been easy but our taste panel customers all love this one, so we have decided to launch it as our contribution to Veganuary.”
Veganuary is a growing movement that encourages people to embrace plant based diets during January.
The new product will be on sale in 950 of Greggs’s 1,850 UK shops from Thursday, costing £1, which is 5p more than the traditional meat version.
