Fashion retailer H&M has announced plans to expand into Brazil in 2025.

Initially entering major cities in the southeast of the country, the retailer will be launching stores and online as it continues its expansion in Latin America.

H&M opened its first store in Latin America in Mexico in 2012 and now also has a presence in Peru, Uruguay, Chile, Colombia, Ecuador, Guatemala, Panama, and Costa Rica.

With Brazil having a population of over 210 million, H&M said there is considerable potential for expansion in the market.