Homewares and furniture retailer Habitat has launched a new website to enable it to evolve its online customer experience after reporting an increase of over 35% in website traffic over the last year.
Developed by an in-house team and digital agency Salmon, the new responsive site has been built with a mobile audience in mind as over 50% of online shoppers are now using mobile and tablet devices to purchase from the brand.
Jackie Bullock, head of ecommerce at Habitat, said: “We’ve already received very positive feedback from customers about their online experience with us on the new site and conversion figures show the new platform is making it much easier to shop with us online.”
Phase one of the project has intended to offer an improved user experience with easier navigation and multi-divide image browsing, an easier check-out process, enhanced search function and improved editorial content.
Bullock continued: “At the start of the project we identified a series of customer demands that we simply could not meet with a platform that was being outpaced by our competitors. Our aim was to upgrade to a more flexible, sustainable platform that would support our multi-channel growth and at the same time allow us to develop an inspirational brand experience – and this is what the new platform has allowed us to do.
“Now our customers are more immersed and inspired by their online journey and we’re excited about starting phase two and showing the true capabilities of the new site.”
