Cycling and car parts retailer Halfords has acquired Boardman Bikes, the cycling business owned by former Olympic champion Chris Boardman.
Halfords sells the Boardman Performance Series exclusively in the UK and ROI, with the Boardman Elite Series sold at selected independent cycling retailers in the UK and USA. Both ranges are sold internationally by leading distributors and retailers such as Rebel Sports Group (Australia), Integrated Riding (Singapore) and Biken (South Korea).
Boardman Bikes will remain a standalone entity with the business continuing to be led by Andy Smallwood as Managing Director, with Chris Boardman as Chairman and Design Director.
The financial details of the deal have not been revealed.