Halfords has appointed the former CEO of Zizzi Restaurants, Helen Jones, to its board as a non-executive director.
Ms Jones was also responsible for successfully launching the Ben & Jerry brand in the UK and Europe.
In other changes to the board, Halfords said that both Bill Ronald and Keith Harris, who have been non-executive directors of the company since 2004, will be stepping down from the board.
Commenting on the appointments, Dennis Millard, Chairman of Halfords said: "We would like to thank both Bill and Keith for their support, guidance and friendship over the last nine years. We welcome Helen to Halfords who will bring valuable and relevant marketing and branding experience in consumer focused businesses."