Halfords' first relaunched Cycle Republic store has opened for business in London.
The retailer is reviving the brand five years after it closed the specialist shops. Located in Euston Square, the new 4,000 square metre site will offer bikes and accessories from premium brands, as well as providing maintenance help and servicing.
The range of 13 bikes have been picked especially for the city cyclist and include £7,000 Pinarello road bikes, the Boardman brand, and bikes by Victoria Pendleton.
The Euston team of 16 will provide repairs and bike servicing with courtesy bikes offered in cases of more extensive repairs. Cyclists can also take bikes on a test ride in a new ‘try before you buy’ scheme.
Halfords chief executive Matt Davies said: “Opening the doors of Cycle Republic Euston Square is a major milestone for us. The in store range, colleague expertise and enthusiasm are perfect for making cycling more accessible to London and we look forward to welcoming the cycling community.”
There are plans for further Cycle Republic branches to open across the UK later next year and beyond.
