Hamleys, the 250 year old toy retailer, is to open a new store at the Intu owned Trafford Centre in Manchester.

The opening will take place in two phases, with the initial opening due on 28th November. The store will then be extended in January after the Christmas sales.

Hamleys chief executive Gudjon Reynisson said, “ We have been looking for the next location to complement our UK growth strategy and believe Intu Trafford Centre fits perfectly with our unique retail proposition of fun, theatre and entertainment.”