According to the latest entertainment industry data, the retailer HMV is making a comeback on the high street by winning back customers from Britain’s supermarkets.

HMV’s share of CD, DVD and video game sales in the UK grew from 13.6% to 14.7% in the 12 weeks to July 6. These results have helped HMV to reclaim second place in the market from Tesco.

HMV, which opened its first store in 1921, had collapsed into administration early last year after failing to cope with the rise of online retailers such as Amazon and supermarkets selling low in price CDs, DVDs and video games.

However, the retailer was then bought out of administration by the private equity group Hilco and has now started to thrive in a slimmed down form.

Paul McGowan, the boss of Hilco and chairman of HMV, said the retailer was now “very profitable” and it was growing like-for-like sales by 9.2%.