Hobbs is to restructure its business and make further moves into the US after a business review was carried out by private equity owners 3i.
A major reorganisation is currently taking place across the brand’s ranges and operations.
A consultation into head office roles has already begun which has affected some employees at a senior level. The total number of staff it has affected is 16 out of 150.
Hobbs chairman Phil Wrigley said: “At this point it does not include any of the executive directors but it does include a number at the level below.
“There will be an impact on marketing and design, and a small effect on buying and support functions.”
Wrigley also said it had seen a success in its Bloomingdale’s concessions which has led to plans to open five more similar US concessions in the spring.