It has been reported that department store House of Fraser has seen like-for-like sales rise 6.5% and a 30.8% rise in online sales.
Figures show that online retail currently represents 17.5% of the department stores sales in comparison with 14.2% in 2014/2015, as House of Fraser continues to innovate as part of a general move in the industry towards online and mobile retailing.
House of Fraser announced an update to its iPhone app which will allow customers to scan barcodes in store and also an improved delivery service which will have a cut off point for ‘Buy & Collect’ delivery to be in stores by midday the following day.
Nigel Oddy, CEO of House of Fraser, said: “Both stores and online have delivered positive sales and margin growth, building on the performance we have seen in both these channels in recent years, demonstrating the truly multichannel nature of our business.
“We have continued to invest in our UK business to remain at the forefront of retail innovation by developing our multichannel offering, enhancing our store portfolio, growing House Brands and introducing exciting premium brands. This focus on our key strategic pillars has also been reflected in our current trading.
“We continue to make progress on our international expansion plans and remain excited by our future growth opportunities both in the UK and abroad.”
Future plans for House of Fraser include opening its first store in China in 2016.
