Frozen food supermarket Iceland has snapped up two development chefs who worked with Heston Blumenthal on his ranges for Waitrose.

Neil Nugent and David Lennox are also credited with starting the Waitrose cookery school and will be tasked with creating a new Power of Frozen range for Iceland.

Iceland’s founder and chief executive Malcolm Walker said: “These two senior appointments underline my personal commitment to making Iceland known for great quality food and cutting-edge innovation, as well as outstanding value.”

Neil Nugent said: “I am really looking forward to working with Malcolm Walker and the Iceland team to develop a quality brand strategy that has a major focus on innovation and on the many advantages of frozen food. Frozen food is every chef’s best friend and we will build on Iceland’s striking Power of Frozen campaign to make more and more people aware that freezing is simply the best way to preserve, store and manage their food.”