Home furnishing retailer Ikea has outlined plans to create order and collection points, aimed to make shopping easier and more convenient. The idea is to connect the experiences customers currently have with IKEA in-store and online, allowing them to shop whenever, wherever and however they want.
The first order and collection point will open in Norwich in autumn.
Ikea UK country manager, Gillian Drakeford said, “We know that consumers in the UK like to shop across many channels and using multiple devices.
“Our customers are also telling us that with 18 stores in the UK, we are often too far away. Order and collection points give us the opportunity to trial new ways of being more accessible to our customers.
“We will start by testing this new format in Norwich. We already have an established online presence in this market but currently our customers in Norfolk have to travel more than two hours to our Lakeside or Milton Keynes stores to see the product range and get planning and design advice. By introducing an order and collection point in this market we are hoping to bridge the gap between online and in-store shopping and offer customers a more personal service locally.”
Ikea will explore slightly different order and collection point formats in selected markets, using this as an opportunity to find out more about how customers want to shop with Ikea and form part of plans to make IKEA more accessible.
