IKEA has seen its total UK sales rise by 11.3% to £1.57 billion in the year to August 31st.
The home furnishing giant said in a statement that it had also increased its market share by 0.5% to 7.7% as it looks to double its turnover and market share by 2020.
Gillian Drakeford, IKEA UK country retail manager said: “We are delighted to have achieved double digit growth for the second year running and to be in our fourth consecutive year of growth here in the UK. What’s particularly pleasing to see that it has come from our existing business, without the opening of any new stores, as well as from both our stores and our online channel. This puts us in a great position to continue to grow IKEA’s physical presence in the UK in the future.”
IKEA refreshed its bedroom departments in all 18 of its UK stores, which was supported by an introduction of UK-standard bed, mattress and linen sizes to the existing product range. Following the changes, sales in bedroom furniture raised by 15% during the period and market share in this area grew by 1.6% to 10.8%. In addition, mattress sales climbed by 30%.
IKEA recently invested £4 million to rebuild its cooking and eating departments and began to sell Swedish food products throughout the stores, as it looks towards the 2016 financial year.
The retailer invested £27 million in lowering prices in the 2015 financial year. The Friheten corner sofa-bed was the largest price investment in a single product, which was reduced from £445 to £395 and subsequently became the bestselling product last year.
In addition to store and product investments, IKEA has also announced it will adopt the Living Wage for its employees from April 2016.
A new store in Reading will open and new store locations have also been secured for Greenwich, Exeter and Sheffield. IKEA also announced in July that it will trial a number of new, smaller retail formats in the UK and in early November the first IKEA Order and Collection Point was opened in Norwich. A further Order and Collection Point is due to open in Aberdeen next spring.
Gillian Drakeford added: “While we have seen fantastic growth this year, we recognise we have still some steps to take in simplifying the shopping experience and meeting the expectations of UK consumers. In the next year and beyond, we will take some significant steps in our plan to make IKEA more accessible to many more people.”
In addition IKEA UK will launch a new website in the coming year.