Department store John Lewis has announced it is to open an in-store beauty spa concept at its new mutli-million pound Birmingham shop, calling it &Beauty.
The spa is launching on September 24th and will offer a selection of around 100 spa treatments and salon services with trained therapists for beauty, spa ranges and hair. Other services include massages, waxing, pedicures and facials.
Buying and brand director at John Lewis, Paula Nickolds said: “We know that today shoppers want more than just products when they walk through our shop doors; they also want a space where they can enjoy new experiences and relax with friends and family. We always strive to offer our customers an exciting and inspiring shopping experience and today’s announcement builds on this ambition.
“Our existing beauty and spa offers have been really successful and we wanted to find a way to take these to the next level. We are confident our customers will agree that this is achieved through &Beauty and believe that it will appeal to customers wanting to pop in for a manicure right through to those who want to spend a whole afternoon treating themselves. Birmingham will be our most innovative shop to date and we’re looking forward to revealing our new spa concept when it opens in September.”
Appointments can be booked via online, in store or over the phone from mid-September.
