After a successful launch of its Christmas advert 'The Bear & the Hare’ which took just 24 hours to reach 1m YouTube views, John Lewis is also in the limelight for its best-selling gift this week, the iPad Air which is selling every minute.

The iPad Air which has been strongly tipped as Christmas top sellers this year is the latest technology to dominate people’s gift lists.

The £399 model, which is currently sold out on johnlewis.com, also sells a 128GB version for £739.

Andy Street, managing director of John Lewis, said: “The iPad Air continues to be a bestseller, and together with a strong performance from televisions, the signs are pointing to us having a tech Christmas again this year.”

Sales of Hare and Bear soft toys surged to become the second most popular gift in the department store this week.