Sushi and soup chain Itsu has launched a new delivery app, allowing users to order hot and cold food, track the order, interact with the driver and pay either individually or collectively.

Itsu [to you], a start-up subsidiary under the Itsu brand, is led by Itsu’s former head of marketing Celeste Tobias-Metcalfe, who said: “Everyone is time-poor in the 21st century, especially Itsu customers, and often we’re too busy focusing on so much other stuff that food can take a back seat. That’s where food delivery comes in but too often that means unhealthy options. Itsu [to you] sets out to change all that by making the whole process of ordering food not just healthy and quick but also fun and social.

“I see this as having massive appeal for businesses wanting an inspiring team lunch that’s not going to make everyone feel sluggish in the afternoon as well as groups of friends wanting a break from the usual stodgy delivery options and having a good time while deciding what to share. Everything about Itsu [to you] is designed with the customer at heart.

“We’ve elected to work with the best technology partners rather than use an ‘out of the box’ solution. There’s nowhere that we have compromised on the customer experience.”

The app will initially deliver throughout limited South East London postcodes but it is expected to expand in the coming months.