John Lewis has opened 10 Christmas Emporiums. It aims to offer a one-stop Christmas shopping experience. The emporiums will also host in-store events and festive workshops, and offer personalised gifting experiences.
The retailer has also opened Christmas shops across 25 stores as it revealed that searches for Christmas on johnlewis.com are up nearly 40% in comparison to the same time last year. Each shop will sell over 1,000 seasonal products.
The moves follow the earlier than usual opening of John Lewis’s online Christmas shop in August after online searches for Christmas soared.
Christmas Emporiums can be found in John Lewis stores in Bluewater, Oxford Street, Peter Jones, Southampton, Trafford, Cribbs Causeway, Kingston, Cheadle, Milton Keynes and Newcastle.
