John Lewis has announced a significant increase in sales, saying that trade built throughout the week across all ranges and ended with a “really strong” Saturday.

Along with fashion, sales soared in the electrical, home technology and beauty categories. Online sales increased 15.8%, driven in the main by these same categories, with the launch of MAC products online helping total beauty sales to 12% growth.

John Lewis buying and brand director Paula Nickolds said: “So, a great start for our autumn assortments. With lots of new and exciting products in our offer, competitor price matching this week and stocks building well, we have a great opportunity to build momentum in our sales line. Good luck and happy trading.”