British clothing brand Joules will launch its first physical store at London’s Gatwick Airport today. The launch will form part of the group’s wider strategy of expanding into travel retail, with a focus on airports if the Gatwick store is successful.

Joules CEO Tom Joule said: “We are thrilled to be opening at Gatwick. With so many people coming and going, it has a vibrant atmosphere we can’t wait to become a part of.”