Fashion retailer Joules is to open a new store in Milton Keynes at Centre:mk.

The 4,578 square foot store is due to launch in late 2015 and will be set across two floors, situated adjacent to Jigsaw, in Centre:mk’s premium quarter on Sunset Walk.

Tom Joule, Joules founder and chief executive, said: “We wanted a stand-out location within the Milton Keynes area and Centre:mk offered the right environment for our brand. We’re really looking forward to bringing out unique personality and style to shoppers in time for Christmas!”

Joules now has 99 stores across the UK with products available through its online, catalogue, wholesale and licensing channels. The addition of the Centre:mk store follows a number of new lettings over the past year, including regional flagships for Cath Kidston, Jigsaw, The White Company and soon to open Smiggle, along with stores for Tiger and Menkind.

Asset manager at Hermes Investment Management, Ed Sellick said: “The addition of Joules to our line up on Sunset Walk is great news for Centre:mk. The popular British brand is a prime example of how our offer is continually growing stronger especially due to its family appeal, which was particularly important for our regional catchment and is in line with our long term strategy for Centre:mk.”