A British underwear maker championed by retail expert Mary Portas’ 2012 television programme, Mary's Bottom Line, has gone into administration with the loss of 33 jobs.

The administration of Kinky Knickers includes the closure of its 79-year-old factory, in Middleton, Greater Manchester. The company produces a variety of clothing for a number of High Street and online retailers, including House of Fraser and Asos.

Kerry Bailey, from administrators BDO, said: "A drop in post-Christmas orders from key customers and a decline in sales volumes has significantly affected the business and resulted in a deterioration of its working capital position.

"However, we are doing everything we can to try to secure a future for the business, and we are hopeful of securing a sale. To that end, the administration team would welcome approaches from commercial parties interested in acquiring the business or assets."