Private equity firm 3G capital, the group behind Burger King and Heinz, is thought to be in “advanced” talks to buy US food group Kraft for $40 billion, according to reports in the Wall Street Journal and the Financial Times.
As well as Burger King and Heinz, 3G owns coffee and doughnut chain Tim Hortons. Kraft owns a number of US-based brands including Maxwell House and Jell-O as well as its eponymous and Philadelphia cheese brands. It bought UK chocolate maker Cadbury in 2010 but transferred ownership to Mondelz International when Kraft spun out its confectionary business.
