Discount supermarket Lidl has been revealed as the highest spending grocer when it comes to TV and press advertising for a third consecutive month.

Lidl, which spent £5.1 million last month, 320% up on last year, was ahead of competitors such as M&S, which spent 131% more on advertising.  

Mike Watkins, Nielsen’s UK head of retailer and business insight said: “With consumer confidence at a nine-year high and a growing economy, food retailers’ fortunes should gradually improve, with summer providing a further boost to spending intentions.

“Modest increases in advertising spend are also expected. However, more than ever, supermarkets need to work harder to ensure their messages cut through and resonate with shoppers, providing reasons beyond just lower prices.”