Links of London has appointed Dominic Jones as its new global creative director.
Jones is the former creative director of rival brand Ashley Jones, and is the five-time recipient of the NewGen award.
His role will see him oversee the design of the brands jewellery collections, as well as assist in driving the brands turnaround strategy.
The brand has announced that Jones’ first collection will launch in mid-September.
“His work and personality allow him to speak to a new generation of consumer, connecting with them on a profound level. He is a designer with a conscience, who embodies our brand values and uses his work to communicate, to bring meaning and to inspire,” said Annia Spiliopoulos, global CEO of Links of London.
