French accessories brand Longchamp has opened its biggest retail store on Regent Street in the heart of London’s West End.
The leather goods company opened the store yesterday, trading from 550 sq m over three floors.
Features include a kinetic yellow sculpture on the first floor, a wall of colour-blocked small bags and a large wall with video screens behind the ground floor cash desk.
Longchamp already operates stores on Bond Street and in Westfield London. The Regent Street branch is planned to be the flagship until a larger store, of around 700 sq m opens on the Champs Elysees in Paris in 2014.
