In autumn Lucy Choi will open her first standalone boutique, which will sit in the heart of Connaught Village, London.
Lucy Choi is becoming less known as ‘Jimmy Choo’s niece’ and more as an entrepreneur and renowned luxury footwear designer in her own right.
The new store opening represents the beginnings of a new generation and the continuation of the world famous shoe family legacy.
It is understood that by the end of 2016, Ms Choi plans to open five outlets. Until now, her designs were only available within stores such as Fenwicks.
However, Ms Choi was keen to offer their existing international customers a store where they can shop when in London.
Lucy Choi commented: "Our first boutique represents an exciting new landmark and is the culmination of my vision to have my own store. Connaught Village is one of the most special places in London for me and I spent a considerable amount of time seeking just the right location, as I wanted to create a beautiful, calming environment and an inspiring space for our customers to shop in."
