Marks and Spencer has moved to build on positive e-commerce growth by launching a new website, featuring a new focus on visual appeal.
The retailer, which moved away from Amazon’s platform in developing the new website, has said that the new online offering is specifically designed to reflect the changing browsing and shopping habits of consumers.
Executive Director of multi-channel e-commerce, Laura Wade-Gery said, “ I was determined we were going to make this the most customer-centric big company platform ever.”
The new site is also expected to benefit M&S’ in store shoppers too, as shop staff will be able to make use of new features such as “Shop the Outfit” to advise customers on their purchases.
